Introduction
Your privacy is important to MQ Hair and its affiliates (“MQ Hair,” “we,” “our”). We are committed to protecting your personal information. For the purposes of this Privacy Policy, “personal information” means any data that can directly or indirectly identify an individual, as defined by applicable data protection laws such as LGPD and GDPR.
This Policy applies to the use of your personal information when you:
- Interact with us through social media or content and ads on third-party websites;
- Use our:
- Websites, microsites, or mobile apps;
- Services provided via voice-activated devices or new technologies (such as augmented or virtual reality);
- Visit our offices, locations, salons, or stores (“MQ Hair Locations”);
- Purchase products or services directly from us, including from websites and MQ Hair Locations;
- Participate in educational events, trade shows, or other initiatives promoted by MQ Hair;
- Contact our customer service.
This document explains:
- Who we are;
- What information we collect about you;
- How we use that information;
- Who we share it with;
- How we handle cookies;
- Your rights and choices regarding your personal information.
If you have any questions or concerns about the use of your personal information, please contact us using the details provided in the “How to Contact Us” section.
Who is MQ Hair?
MQ Hair is a global leading brand in beauty tools, committed to delivering innovation and quality for hair professionals worldwide. We are present in global markets such as North America, Europe, Asia, Oceania, and Latin America, always following the best data protection practices.
What Information Do We Collect About You?
The information we collect may include:
Information Provided Directly
- Identification data: Name, surname, email, address, phone number, country of residence, gender, date of birth.
- Transaction information: Purchase data, including products bought, date, and payment method.
- Preferences: Style, interests, hair care routines, product opinions.
- Images and photographs: If you share content with us via social media, competitions, or events.
- Health information: Only with your explicit consent, such as information about scalp conditions or product tests.
Automatically Collected Information
- Technical data from the device used (IP address, browser type, approximate location, etc.).
- Interaction data with our websites and content, such as browsing behavior and preferences.
Third-Party Information
- Social media partners or distributors may provide us with information with your consent or as permitted by law.
How Do We Use Your Information?
We use your personal information to:
- Provide services: Process orders, provide customer support, and send related communications.
- Marketing and personalization: Offer personalized content and relevant ads.
- Product improvement: Conduct analysis and research to enhance our services.
- Security and fraud prevention: Protect our systems and users.
- Legal Compliance: To meet regulatory requirements.
Who Do We Share Your Information With?
We may share information with:
- MQ Hair affiliates globally.
- Suppliers and service providers (such as payment processors, logistics companies, and marketing agencies).
- Legal authorities when required by law.
- Third parties, with explicit consent.
Your Privacy Rights
Depending on where you live, your rights may include:
- Accessing and correcting your information.
- Requesting the deletion or restriction of your data.
- Withdrawing consent for data processing (when applicable).
- Data portability (when applicable).
- Opting out of marketing communications.
To exercise your rights, please contact us as described in the section “How to Contact Us?”
Cookies and Similar Technologies
We use cookies to improve your experience on our websites and provide personalized advertising. You can adjust your cookie preferences through your browser or device settings.
International Data Transfers
As a global brand, your information may be transferred and stored in other countries, including outside the European Union. We ensure that these transfers follow appropriate security measures, such as standard contractual clauses approved by the European Commission.
How Long Do We Keep Your Information?
We will retain your information as long as we have a legitimate business need or as required by law. When we no longer need the data, it will be deleted or anonymized.
How to Contact Us?
If you have any questions or wish to exercise your privacy rights, please contact us by email at sac@mqhair.com.br.
Last Modified: December 2024
